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MARKETING & PLACEMAKING

Building and protecting the brand at the UK's most iconic assets

We analyse the market and our commercial objectives to develop tailored marketing programmes for each property.

Our intimate industry knowledge and experience in branding, PR, development marketing, place-making and tenant relations delivers  impactful campaigns that help maximise long-term asset value and short-term commercial performance.

Brand Management

Our inhouse team of marketers and PR specialists deploy strategies to maintain, improve and raise awareness of the wider value and reputation of our brand assets.

Through meaningful campaigns, we gradually develop and nurture closer relationships with our occupiers and the wider communities. Helping to improve the perception of our buildings and their desirability.

Placemaking

We take pride in creating popular destinations people want to work in, live in and visit. Our approach focuses on delivering high-quality architecture and working with tenants, businesses and communities to enhance and raise the profile of the surrounding area.

Our team is well versed in placemaking: designing inspiring events and initiatives within our properties and public spaces that promote people's healthhappiness, and wellbeing.

The result is the creation of assets and estates with clear brand values where businesses and their employees want to work.

Multichannel Marketing

The in-house marketing team work with our leasing team and specialist agencies to deliver world-class marketing collateral and multichannel marketing and PR campaigns.

From complex digital advertising initiatives to social media and traditional print, we utilise the latest and most innovative marketing strategies to ensure we present any vacancy to the right people in the best possible way.

Event Management

We are highly experienced in organising events to promote our commercial and residential assets, delivering events that create a sense of community with our occupiers, improve the perception of our assets or form part of our promotional leasing strategy.

 

Service Professionals

Our team of talented individuals have extensive experience across the property industry.

Head of Marketing & Communications

Daniel Fulbrook

Contact Us

Level 10
The Shard
32 London Bridge Street
SE1 9SG

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