MARKETING & PLACEMAKING

Building and protecting iconic real estate brands

REM’s suite of marketing services maximises the commercial performance and long-term value of your asset.

Our highly specialised team starts with your commercial objectives to develop tailored marketing progammes for each asset.

Specialist skills in property branding, PR, development marketing, placemaking and tenant relations ensure campaigns are always impactful and deliver your financial goals.

Brand Management

Our in-house team of marketers and PR specialists maintain, improve and raise awareness of your asset's brand.

Through meaningful campaigns, we develop and nurture close relationships with occupiers and surrounding communities to improve a property's reputation and desirability.

Placemaking

We take pride in creating popular destinations where people want to work, live and visit.

Our winning approach combines high-quality architecture with happy tenants, businesses and local communities.

We achieve this through inspiring events and initiatives within our properties and public spaces that promote people's health, happiness, and well-being.

The result is the creation of assets and estates with clear brand values that attract tenants and enhance the surrounding area.

Multichannel Marketing

Our in-house marketing experts work with our leasing team and specialist agencies to deliver world-class marketing collateral and multichannel marketing and PR campaigns.

From complex digital advertising initiatives to social media and traditional print, we use the latest and most innovative marketing strategies to ensure we present any vacancy to the right people in the best possible way.

Event Management

From tech talks to sunrise yoga, our inspirational events create a sense of occupier community, improve asset perception and contribute to our promotional leasing strategy.

Assets Under Management

REM manages an investment portfolio comprising 1.9 million sq ft of premium lettable space in multi-use assets. This includes Western Europe’s tallest building - The Shard, The News Building and Shard Place at Shard Quarter, Park House in North Mayfair and 48 Pall Mall in St James’s.