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Pink October, in Support of Breast Cancer Awareness Month

The Shard's spire lights will be lit pink on the evening of Friday 1st October, to mark the start of Breast Cancer Awareness month.

Shangri-La The Shard, London will also honour Pink October with vibrant pink décor, pink-inspired artworks, and a special Pink Afternoon Tea featuring pastries designed by breast cancer patients from Guy’s Cancer. Available from 29th September – 7th November, a percentage of proceeds from each afternoon tea sold will go towards supporting the inspiring work of Guy’s Cancer through Guy’s and St Thomas’ Charity, the hotel’s charity partner.

Around one in seven women will develop breast cancer during their lifetime. Studies show that 78% of these women will survive 10 years or more, and thanks to care and treatment provided by organisations such as Guy’s Cancer, breast cancer survival rates in the UK have doubled in the last 40 years. That is something to be celebrated, this month of October and all the others to come.

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