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Welcoming new residents to Shard Quarter
Long celebrated for its vibrant blend of culture, cuisine, commerce and connectivity, London Bridge has emerged as one of the capital’s most desirable places to live.
Completing the trilogy of landmark buildings within Shard Quarter, Shard Place launched this summer and is now home to 145 residents with over half of the 176 apartments let.
Since launching, Shard Place has experienced exceptional lettings momentum, welcoming a diverse mix of residents - from corporate relocators and students attending nearby universities, to professionals working in the City who value the convenience of the location. Testament to the design quality of this development and exceptional neighbourhood, the building has outperformed market expectations. London Bridge offers the perfect balance of accessibility and lifestyle- just moments from Borough Market, Bermondsey Street, and London Bridge Station. This vibrant yet historic neighbourhood combines world-class gastronomy, culture, and transport links on your doorstep, making Shard Place a best-in-class rental destination in the heart of London.George HankinsonHead of Residential at Real Estate Management (UK) Limited
Shard Place launched fittingly at a moment when according to Knight Frank, the rental market is outperforming sales in central London. London Bridge, in particular, is one of the capital’s most attractive destinations for renters, with JLL reporting 48% of homes as being in the private rented sector, compared to just 18% across the UK.
A hub for culture and design, the neighbourhood plays host to globally acclaimed venues such as White Cube, Tate Modern and the contemporary Bridge Theatre. Perfectly embodying the spirit of this creative landscape, Shard Place’s design-led homes have been crafted by internationally acclaimed architectural practice Renzo Piano Building Workshop with interiors by State of Craft and over 1,000 curated artworks by Richeldis Fine Art.
Complementing the fast-paced momentum of London Bridge, beyond the apartments, Shard Place offers a holistic lifestyle-led living experience that brings 12,000 sq. ft. of amenities to residents’ doorsteps. These include multiple outdoor spaces and London’s highest outdoor swimming pool, a gym and wellness suite, cinema, private dining room, and a double-height orangery.
The London Bridge neighbourhood has numerous demographic characteristics that lends itself to the private rental market. Our research tells us that it is a market dominated by affluent young professionals – often working in the City – who want to be within walking distance of all the amenities that the area offers but are also seeking luxury and amenity at home. This group prefers the flexibility of renting, but they don’t want to compromise on quality, which is why we’re seeing such early demand for Shard Place – an address that is unrivalled in the local area.Lucy MortonHead of UK Residential Agency at JLL
With half of London Bridge residents aged between 20 and 34, the instant access to an all-in-one lifestyle that a rental development of this calibre offers, is perfectly suited to the urban living priorities of this social, connected demographic. This alignment is reflected in Shard Place’s outperformance of market expectations, achieving an average pound per square foot of £72 compared to the average of £65 for similar new build developments in the area.
Boasting a thriving culinary scene which dates over 1,000 years with the founding of Borough Market – one of the oldest and most celebrated food markets in the world – London Bridge has long been a destination for food lovers. Today, that legacy continues with a wave of exciting new openings and diverse cuisines. The area now boasts five Michelin stars, including the most recent addition at Oma in February 2025. Located moments from this renowned culinary hotspot, Shard Quarter is no stranger to exceptional dining, with The Shard home to restaurants such as Hutong and Oblix, which tenants of Shard Place enjoy easy access to.
With prices starting at £700 pw, remaining apartments are available to rent via JLL and Knight Frank.
