Australian skin care brand takes last remaining retail unit at Mayfair mixed-use development.
London, 26th August 2016 – REM, on behalf of the owners of Park House, has today confirmed that Australian premium natural skin care brand Jurlique will open its first UK store at Park House, London W1, at the beginning of November 2016. Jurlique has taken the 1,500 sq ft (143 sq m) of space over ground and first floor which will house both their retail store and European head office.
Jurlique selected the last remaining unit at Park House for its new flagship because of its prominent Oxford Street location and strong transport connections. Jurlique is the number one premium skin care brand in Australia, trades in 26 markets worldwide and is currently sold across the UK in Space NK and Debenhams. The brand has been a leader in natural skin care for more than 30 years. From growing and extracting their own ingredients at their Farm in South Australia, to formulating their products, they guarantee the potency and purity of their skin care by controlling every step of the process.
Park House is a modern, mixed-use building with nine high specification, double height retail units at the junctions of Park Street, North Audley Street, Oxford Street and North Row. It is a five minute walk from both Marble Arch and Bond Street underground stations, with the latter benefiting from the opening of the Elizabeth line in 2018. Jurlique will join Zara, Swarovski, Folli Follie, Links of London, Urban Outfitters, Bershka and River Island in the retail space in Park House.
Michael Baker, CEO, REM, said: “Jurlique has garnered an impressive global reputation for its natural skin care products, so we are pleased that a brand of this calibre has selected Park House for its first UK store. Park House’s prominent Oxford Street location, high impact frontage and bright retail space pulls in shoppers and we estimate a passing crowd of 200 million people per annum. The retail space is now fully let, but limited office space remains on the top floors.”
Amanda Riches, General Manager, Jurlique Europe, said: “Park House offered us the right combination of modern, high specification space in a prominent central London location, which is ideal for our first standalone store and European headquarters as we continue our global expansion. The store will showcase the brand’s new vision and architecture, which successfully captures the beauty and serenity of the Jurlique Farm, and conveys this in a retail setting.”
REM were advised by Kenningham Retail; Jurlique was advised by Hynes Illingworth.